Journal
Short-form6 min read
Your hook is in the wrong place. Here’s where it goes.
Most videos open with a logo, a name or “hey guys”. The hook isn’t the first thing you say; it’s the first thing the viewer feels, and it has to land before the second frame.
Shahil Sheriff, Chief Editor
The reason the hook lands in the first second. About the crew
This one is still in the edit.
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